Building upon literature ranging across several disciplines (e.g., marketing, management, CSR, communication), this project uses a multistakeholder, mixed-method approach to provide responsible firms with insights on (i) when and how firms should engage in social media dialogue, and (ii) the impact of CSR social media communication on customer, observing stakeholder, and firm outcomes.
The researcher will be supervised by Professors Valérie Swaen and Simon Hazée (main supervisor). The successful candidate is expected to:
• conduct scientific research (in the aforementioned domain) with the specific intent that it results in a doctorate. To obtain the doctoral degree, the candidate must follow and pass the doctoral training provided by the Doctoral School of Management;
• present results at (international) conferences;
• publish results in outstanding scientific journals;
• participate in the activities of the Louvain Research Institute in Management and Organizations (LouRIM) and the Center of Excellence on Consumers and Marketing Strategy (CCMS) research groups
A 2-year doctoral scholarship renewable once after completion of confirmation step.
Net monthly grant of around € 2,000 (including Belgian social security).
They are looking for candidates who:
− have a strong affinity/interest for business issues related to social media marketing and CSR;
− show an interest in conducting fundamental and applied research;
− are familiar with social science methodologies, both qualitative and quantitative;
− have excellent scientific writing and presentation skills;
− are proficient in English and French (or prepared to acquire proficiency in French);
− with a strong sense of teamwork, initiative, and integrity.
Université catholique de Louvain
Belgium › Mons
6th August 2022
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