The MEDIA subprogramme is aimed at strengthening and supporting the European film and audiovisual industry.
Within the specific objective of promoting transnational circulation, two of the priorities of the MEDIA Sub-programme shall be:
- to support transnational marketing, branding, and distribution of audiovisual works on all other non-theatrical platforms;
- to promote new distribution modes in order to foster the development of new business models.
- Strengthen the attractiveness of legally provided European Video On Demand (VOD) services.
- Increase the collaboration across borders between European VOD services and, potentially, the network effect.
- Improve the digital circulation of European audiovisual works.
- Increase the supply and the visibility and prominence of European audiovisual works on VOD services.
- Increase the audience of European films online.
- Develop new business models.
07 April 2020 at 17:00 Brussels time