PhD position in marketing/business in Iceland

Description

PhD position in marketing/business focusing on consumer behaviour analysis and sustainable healthy food promotion at the RU Centre for Research in Marketing and Consumer Psychology (CRMC)

Centre for Research in Marketing and Consumer Psychology at Reykjavik University is looking for a PhD student to work on research on sustainable healthy food promotion, sponsored by The Icelandic Research Fund (Rannis). The project is done in collaboration with international partners in academia and the industry.

Responsabilities

Broad exploration of both in-store and online grocery retail sector from a consumer behaviour analysis point of view, healthy food marketing, and consumer psychology using systemic literature review, observations, interviews with consumers, retailers and manufacturers
Extensive studies using Choice Based Conjoint Analysis (CBC) to understand consumer choice with respect to online and in-store grocery and healthy food
Laboratory online experiments leading to field studies/experiments, including supplementary
methods (biometrical and/or survey) studying online healthy food choices
In-store experiments to identify environmental touch points throughout the customer journey in grocery retailing

Qualifications

MSc degree (or equivalent) in marketing, psychology, or other relevant field
Experience with writing academic articles, experimentation, and/or statistics (especially Choice-Based Conjoint Analysis (CBC)) is an advantage but not a requirement
Organizational skills
Be able to work independently as well as in groups
Good English skills
Be located in Reykjavik or willing to relocate on short notice on own expense