• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Facebook
  • Instagram
  • LinkedIn
  • TikTok
  • Twitter
  • YouTube
CDE Almería – Centro de Documentación Europea – Universidad de Almería

CDE Almería - Centro de Documentación Europea - Universidad de Almería

Centro de Documentación Europea de la Universidad de Almería

  • HOME
  • WHAT´S ON
    • EU BULLETINS
    • EU NEWS
    • Activities
    • EU Calls and Awards
    • Radio Program «Europe with You»
  • DOCUMENTATION
    • Bibliographic Collection
      • Almería EDC Digital Collection
      • UNIVERSITY OF ALMERIA LIBRARY
    • Documentation by topic
    • EU Media Collection
      • Web Space
      • MEDIATHEQUE REPOSITORY
  • Europe on the net
    • Institutions
    • EU Representation in Spain
    • European information network of Andalusia
    • EU official journal
  • ABOUT US
    • Presentation
    • People
    • Contact
  • English
  • Spanish

Commission approves Fortenova’s acquisition of Mercator

Inicio » EU News » Market » International Trade » Commission approves Fortenova’s acquisition of Mercator

24 de September de 2020

The European Commission has approved unconditionally, under the EU Merger Regulation, the proposed acquisition of Mercator by Fortenova. The Commission concluded that the transaction would raise no competition concerns in the European Economic Area (‘EEA’).

Fortenova and Mercator

Both Fortenova and Mercator are active in the supply of daily consumer goods. In the EEA, Fortenova is currently active in Croatia and Slovenia at various levels of the value chain. Mercator’s activities are primarily located in Slovenia, with a significant presence at retail level where Fortenova is not active.

The transaction forms part of the broader restructuring of Fortenova’s predecessor Agrokor. In essence, it reintegrates Mercator into the same corporate group to which it belonged from 2014, when Agrokor acquired control over Mercator, up until April 2019, when all other Agrokor assets but for Mercator were transferred to Fortenova.

The Commission’s investigation

During its investigation, the Commission received feedback from a broad range of local and international competitors, suppliers and customers of Fortenova and Mercator, including producers of daily consumer goods, wholesale suppliers and retailers.

Based on its market investigation, the Commission found that the transaction, as notified, would not significantly reduce head-to-head competition in the procurement and wholesale supply of daily consumer goods, in particular for the following reasons:

  • The companies have very low to moderate combined market shares.
  • A number of competitors offer effective alternatives to the companies’ products and services.
  • A majority of market participants consulted by the Commission appears to be either supportive of the transaction or not concerned by it.

The Commission also found that vertical relationships between the activities of Fortenova and Mercator are unlikely to result in harm to competition. In Croatia, the addition of Mercator’s very limited activities would not change Fortenova’s incentive to give competitors’ access to essential inputs or to a sufficient customer base. In Slovenia, the addition of Mercator’s activities would not give Fortenova the ability or incentive to shut out competitors, mainly because a sufficient number of alternative suppliers and customers remain available in the market.

The Commission therefore concluded that the transaction would raise no competition concerns in the EEA and cleared the case unconditionally.

Companies and products

Fortenova is headquartered in Croatia and is integrated across the food value chain from farming, to food production and to wholesale and retail supply.

Mercator is headquartered in Slovenia and is primarily active in the supply of daily consumer goods to end consumers via a network of 1,051 retail stores located throughout Slovenia, Bosnia and Herzegovina, Serbia and Montenegro.

More information

Press release. European Commission

Publicaciones relacionadas:

Europe’s raw materials supply: Commission announces actions to make supply more secure and sustainable Unión de los Mercados de CapitalesCommission to boost Europe’s capital markets Webinar “New situation, new opportunities in Europe EU reaches political agreement on updated enforcement regulation New EU energy labels applicable from 1 March 2021

“This is a space for debate. All comments, for or against publication, that are respectful and do not contain expressions that are discriminatory, defamatory or contrary to current legislation will be published”.

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Primary Sidebar

Publicaciones relacionadas


Europe’s raw materials supply: Commission announces actions to make supply more secure and sustainable


Unión de los Mercados de CapitalesCommission to boost Europe’s capital markets


Webinar “New situation, new opportunities in Europe


EU reaches political agreement on updated enforcement regulation


New EU energy labels applicable from 1 March 2021

Footer

Logotipo en negativo del Centro de Documentación Europea de Almería
  • CDE Almería
  • Edificio Parque Científico-Tecnológico (Pita)
  • Planta: 1ª, Despacho: 2904120.
  • Ctra. Sacramento s/n. Almería (Spain)
  • Teléfono: (+34) 950 015266

HOME
NEWS
DOCUMENTATION
EUROPE ON THE NET
ABOUT US

  • LEGAL NOTICE
  • PRIVACY POLICY
  • COOKIE POLICY
  • ACCESSIBILITY
  • SITEMAP

Copyright © 2023 CDE Almería · Creative Commons LicenseThis work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

<p>El Centro de Documentación Europea de la Universidad de Almería utiliza cookies propias y de terceros para facilitar al usuario la navegación en su página Web y el acceso a los distintos contenidos alojados en la misma. Asimismo, se utilizan cookies analíticas de terceros para medir la interacción de los usuarios con el sitio Web. Pinche el siguiente enlace si desea información sobre el uso de cookies y como deshabilitarlas. ajustes</p>

Politica de privacidad

El Centro de Documentación Europea de la Universidad de Almería utiliza cookies propias y de terceros para facilitar al usuario la navegación en su página Web y el acceso a los distintos contenidos alojados en la misma. Asimismo, se utilizan cookies analíticas de terceros para medir la interacción de los usuarios con el sitio Web. Pinche el siguiente enlace si desea información sobre el uso de cookies y como deshabilitarlas. <a href="/politica-de-cookies" rel="noopener" target="_blank">Más información</a>

Cookies estrictamente necesarias

Las cookies estrictamente necesarias tiene que activarse siempre para que podamos guardar tus preferencias de ajustes de cookies.

Básicamente la web no funcionara bien si no las activas.

Estas cookies son:

  • Comprobación de inicio de sesión.
  • Cookies de seguridad.
  • Aceptación/rechazo previo de cookies.

Si desactivas esta cookie no podremos guardar tus preferencias. Esto significa que cada vez que visites esta web tendrás que activar o desactivar las cookies de nuevo.

Cookies de terceros

Esta web utiliza Google Analytics, Google Tag Manager y Yandex Metrika para recopilar información anónima tal como el número de visitantes del sitio, o las páginas más populares.

Dejar estas cookies activas nos permite mejorar nuestra web.

¡Por favor, activa primero las cookies estrictamente necesarias para que podamos guardar tus preferencias!

Política de cookies

Pinche el siguiente enlace si desea información sobre el uso de cookies y como deshabilitarlas. Más información