The European Commission co-finances information measures relating to the common agricultural policy (CAP) that aim, in particular, at building trust within the EU and among all citizens, farmers and non-farmers alike.
The common agricultural policy (CAP) is a policy for all the citizens of the EU and the benefits that it provides to them must be clearly demonstrated.
For the general public, the objective is to raise public awareness on the relevance of EU support to agriculture and rural development through the CAP.
For stakeholders, the objective is to engage with stakeholders (mainly farmers and other parties active in rural areas) in order to further communicate about the CAP to their constituencies, and to the wider public.
Support will go to actions which should include several of the following types of measures:
production and distribution of multimedia or audiovisual material,
- web and social media campaigns
- media events,
- conferences, seminars, workshops and studies on CAP related issues.
The proposals for information measures shall illustrate how the CAP should continue contributing towards the delivery of the Commission’s political priorities. The common agricultural policy is one of the EU’s most important policies. It is a partnership between agriculture and society and between Europe and its farmers. It is a common policy for all the countries of the EU. The CAP has a number of aims such as supporting farmers and improving agricultural production, maintaining rural areas and landscapes, keeping the rural economy alive and helping tackle climate change and the sustainable management of natural resources.
The proposals submitted should:
- provide coherent, objective and comprehensive information, both inside and outside the Union, in order to give an accurate overall picture of the CAP;
- show the benefits of the CAP to Europe, European farmers and European citizens and addressing misperceptions and disinformation about European agriculture and the CAP (using facts and backed up with data with a view to raising public awareness on the relevance of EU support to agriculture and rural development through the CAP);
- show the role of farming in society and promote understanding of the enormous contribution which the EU agri-food sector provides to the wider EU economy;
- address the sustainability of agriculture, focusing on the economic, environmental and social dimensions of the CAP.
The information measures should include one or several activities such as:
- production and distribution of multimedia or audiovisual material;
- web and social media campaigns;
- media events;
- conferences, seminars, workshops and studies on CAP-related issues.
- rural communities, agricultural stakeholders, farmers and other potential beneficiaries of rural development measures;
- general public (with particular attention to young people in urban areas)
Who can apply
Any organisation legally established in an EU Member State: farmers’ or rural development organisations, European associations, non-governmental organisations, public authorities of the Member States, media companies, educational institutions, universities and research centers.
For UK applicants: Please note that until the United Kingdom leaves the EU, nothing changes with regard to the participation in EU programmes. Please be aware however that the eligibility criteria must be complied with for the entire duration of our grant. If the United Kingdom withdraws from the EU during that period (without an agreement ensuring eligibility for UK beneficiaries), you will cease to receive EU funding or be required to leave the project on the basis of the contractual provisions on termination.
21 January 2021