The European Commission co-finances information measures relating to the common agricultural policy (CAP) that aim, in particular, at building trust within the EU and among all citizens, farmers and non-farmers alike. The common agricultural policy (CAP) is a policy for all the citizens of the EU and the benefits that it provides to them must be clearly demonstrated.
The general objective of the call is to build trust within the EU and amongst all citizens, farmers and non-farmers alike and to promote information about the Common Agricultural Policy (CAP) (i.e. the policy and its benefits for the citizens of the EU).
The CAP plays a key role in supporting the EU’s farming sector and rural areas. It aims to ensure a sustainable agriculture with respect to economic, social and environmental aspects. In the framework of the European Green Deal, the Commission adopted a Farm to fork strategy, a Biodiversity strategy and the Organic action plan, all of which address issues relevant to agriculture and rural areas.
The proposals submitted :
- – must provide coherent, objective and comprehensive information, both inside and outside the EU, in order to give an accurate overall picture of the CAP;
- – the focus should be on addressing misperceptions and disinformation about European agriculture and the CAP, using facts and backed up with data with a view to raising public awareness on the relevance of EU support to agriculture and rural development through the CAP.
The information measures should include one or several activities such as:
- production and distribution of multimedia or audiovisual material;
- web and social media outreach activities;
- media events;
- conferences, seminars, workshops and studies on CAP-related issues..
- For general public (with particular attention to young people in urban areas) and/or farmers and other parties active in rural areas.
- For school children, teachers and university students: novel approaches should be used to engage with young people and raise their awareness of the CAP and the contribution that it makes in many areas such as the climate change challenge, food, healthy and high quality eating as a lifestyle choice, in relation also with the EU School Scheme for Milk, Fruit and Vegetables and the Tartu Call.
- For stakeholders: it should be ensured that there is greater awareness of the contribution that the CAP makes to support the social, environmental and economic sustainability of agriculture.
Activities should be taking place in the eligible countries.
The maximum duration of information measures is 12 months.
Total budget earmarked for the co-financing of activities is estimated at EUR 4 000 000.
The grant amount will be minimum EUR 75 000 and maximum EUR 500 000.
Who can apply
Legal entities (public or private bodies) established in an EU Member State (including overseas countries and territories (OCTs).
The could be farmers or rural development organisations, European associations, non-governmental organisations, public authorities of the Member States, media companies, educational institutions, universities and research centers.
International organisations are eligible. The rules on eligible countries do not apply to them.
25 January 2022