The objective is to increase the awareness and recognition of the Union quality scheme on organic production.
Information and promotion programmes on the Union quality scheme on organic production method should be a key priority in the internal market since this scheme provides consumers with assurances on the sustainability, quality and characteristics of the product and the production process used, and the environmental benefits they generate; achieves added value for the products concerned, and enhances their market opportunities.
One of the expected results is to further increase the levels of recognition of the EU organic logo by the European consumers. According to special Eurobarometer (No 504), the awareness of the organic farming logo has increased by 29 percentage points since 2017with 56% of European consumers who recognize the EU logo of organic farming.
The expected ultimate impact is to increase awareness of the Union quality scheme on organic production and to enhance the competitiveness and consumption of organic products, raise their profile and increase their market share.