A new layer: the EU Ecolabel moves up a level for paints and varnishes

BRUSSELS – In response to rapid developments in the coatings market, the European Commission has presented an updated set ofEU Ecolabel criteria for paints and varnishes.These criteria bring one of the programme’s key product groups up to date with the latest technological advances and market trends, including revised requirements for the most environmentally friendly paints and varnishes on the market.

Greater safeguards for health and the environment

The revised criteria promote sustainability by addressing the entire life cycle of paints and varnishes. This reduces environmental impact while protecting health. In particular, the criteria introduce:

• lower limits for volatile organic compounds (VOCs) and semi-volatile organic compounds (SVOCs) to reduce emissions during application;
• strict thresholds for volatile organic compounds (VOCs), addressing long-term indoor exposure and contributing to improved indoor air quality;
• revised fitness-for-use criteria to ensure alignment with industry practices aimed at accurately accounting for best-performing products;
• updated preservation limits, balancing product performance and durability with enhanced environmental protection. 

Another new feature is that the criteria encourage the efficient use of products and provide guidance on the management of unused paints and coatings, supporting the transition to a more circular and competitive economy.

A clearer structure for a more diverse market 

For greater clarity for applicants, the original product group has been divided into two distinct groups: ‘decorative paints, varnishes and related products’ and ‘high-performance coatings and related products’, each with specific criteria reflecting their functions and patterns of use. In addition, a third product group, ‘water-based spray paints’, has been introduced, recognising a growing market segment with considerable potential for improving environmental performance. This better reflects the current coatings market and allows the EU Ecolabel to capture the best available techniques and future avenues for innovation for the different product categories. 

The new requirements will be valid until 31 December 2032. 

To help stakeholders adapt to the changes, the European Commission (Joint Research Centre-JRC and Directorate-General for Environment) is organising amandatory webinar on 19 February 2026.The event will serve as a technical presentation on the new criteria and revised requirements and the EU Ecolabel application process. It will also provide an opportunity to highlight how the EU Ecolabel promotes competitiveness and innovation, and to remind businesses how they can use the EU Ecolabel logo in their marketing and product promotion activities. 

Why it matters to industry and consumers

For manufacturers, brand owners and private label retailers, the EU Ecolabel remains a recognised and science-based tool for demonstrating environmental excellence, market differentiation and competitiveness. It builds customer confidence and facilitates access to new business opportunities andgreen public procurement.

More information: European Commission.