The EU Ecolabel is making great strides in 2026, becoming increasingly established

The latest figures for March 2026 confirm that theEU Ecolabelis playing an increasingly important role in Europe’s green transition. Thanks to its continued growth across all product groups and countries, the scheme is helping to embed sustainability into everyday purchasing decisions.

AsofMarch 2026,animpressive116,692 products, covering both goods and services, have been awarded the EU Ecolabel, backed by3,541 licences, 97% of which originate from the European Economic Area (EEA). 

Positive trends since September 2025

The latest statistics show that, since September 2025, the EU Ecolabel has seen continuous growth across most product groups. The total number of awarded products has increased by7%(7,596 products), whilst the number of licences has risen by5%(157 licences).

This upward trend reflects the sustained interest of businesses, retailers and consumers in environmentally friendly products and confirms the market’s confidence in the EU Ecolabel. Looking at the situation across Europe, the leading countries remain at the forefront: Italy, Spain, France and Germany top the list in terms of awarded products.

Strong participation by SMEs

Small and medium-sized enterprises (SMEs) remain a cornerstone of the success of the EU Ecolabel scheme. According to available data, approximately61% of licence holdersareSMEs, demonstrating the scheme’s accessibility to businesses of all sizes. The high level of SME participation highlights the role of the EU Ecolabel in promoting inclusive growth, enabling smaller businesses to differentiate their products in the market whilst contributing to broader environmental objectives. 

Continuous evolution of product groups 

The EU Ecolabel framework continues to evolve in line with technological and market developments. In recent years, several criteria for product groups have been revised or established, ensuring that the EU Ecolabel remains aligned with evolving environmental standards and market needs. The latest revisions include cosmetics and pet care products (a new product group) in 2021, growing media and soil improvers in 2022, and absorbent hygiene products and reusable menstrual cups (a new product group) in 2023. In 2025,the revised criteria for paints and varnishes were adopted, including the introduction of a new product group: water-based spray paints.

In addition, the EU Ecolabel criteria for the following product groups are currently under review: detergents and cleaning products (expected to be adopted by the end of 2026), tourist accommodation services and interior cleaning services (expected to be adopted by the end of 2027).

Overall, the figures for March 2026 confirm the continued relevance and effectiveness of the EU Ecolabel as a voluntary instrument supporting sustainable production and consumption across Europe.

More information: European Commission.