commercial content archivos | CDE Almería - Centro de Documentación Europea

Only 1 in 5 influencers consistently disclose their advertising content on social media, says new Commission study

Research by the Commission and consumer protection authorities shows that influencers rarely disclose commercial content. The European Commission and national consumer protection authorities in 22 Member States, Norway and Iceland have published the results of a screening (“sweep”) of influencers’ social media posts. The sweep found that almost all of these influencers (97%) posted commercial […]