{"id":90236,"date":"2021-12-23T03:00:41","date_gmt":"2021-12-23T02:00:41","guid":{"rendered":"https:\/\/www.cde.ual.es\/?p=90236"},"modified":"2021-12-17T11:30:28","modified_gmt":"2021-12-17T10:30:28","slug":"eu-continues-strong-support-to-promote-sustainable-agri-food-products-in-2022","status":"publish","type":"post","link":"https:\/\/www.cde.ual.es\/en\/eu-continues-strong-support-to-promote-sustainable-agri-food-products-in-2022\/","title":{"rendered":"EU continues strong support to promote sustainable agri-food products in 2022"},"content":{"rendered":"

\"\"<\/a><\/p>\n

For 2022, a total of\u00a0\u20ac185.9 million<\/strong>\u00a0was allocated to the promotion of EU agri-food products in and outside the EU. Similarly to 2021, next year’s\u00a0promotion policy work programme<\/a>\u00a0focuses on products and agricultural practices that support the European Green Deal objectives, such as EU organic products, fruit and vegetables, sustainable agriculture and animal welfare.<\/p>\n

Agriculture Commissioner Janusz\u00a0Wojciechowski<\/strong>\u00a0said:\u00a0<\/strong>\u201cThe promotion of European agri-food products quality and safety, in the EU and worldwide, is an important dimension of the\u00a0 Commission’s support to farmers and producers. Our promotion policy plays a key role in the transition towards sustainable food systems. Our aim is to increase awareness of organic farming and more sustainable agricultural practices, coupled with the promotion of fresh fruits and vegetables, essential for healthy eating and balanced diets. Demand for these products needs to grow if we want more producers to join the green transition.\u201d<\/em><\/p>\n

The promotion policy will co-fund campaigns in line with the European Green Deal ambitions, supporting objectives from the\u00a0Farm to Fork strategy<\/a>,\u00a0Europe’s beating cancer plan<\/a>, the\u00a0EU organic action plan<\/a>\u00a0and the\u00a0Communication<\/a>\u00a0on the European citizens’ initiative \u2018End the cage age’. Campaigns should inform EU and global consumers about organic farming, EU sustainable agriculture and the contribution of the agri-food sector towards climate action and the environment. Inside the EU, campaigns will also promote healthy eating and balanced diets by increasing the consumption of fresh fruit and vegetables.<\/p>\n

Furthermore, to increase coherence with Europe’s Beating cancer plan, the campaigns’ visual promotion material will have to refer to the Food Based Dietary Guidelines of the targeted EU country.<\/p>\n

Another focus of the campaigns will be to highlight the high safety and quality standards, as well as the diversity and traditional aspects of EU agri-food products. This includes the promotion of EU quality schemes such as\u00a0geographical indications<\/a>\u00a0in the EU.<\/p>\n

Finally, regarding campaigns outside the EU, priorities are set on markets with high-growth potential, such as Japan, South Korea, Canada and Mexico. The selected campaigns are expected to enhance the competitiveness and consumption of EU agri-food products, raise their profile and increase their market share in these targeted countries.<\/p>\n

The calls for proposals for the upcoming 2022 campaigns will be published in early 2022. A wide range of bodies, such as trade organisations, producer organisations and agri-food groups responsible for promotion activities are eligible to apply for funding and submit their proposals. Projects will be assessed against the climate and environmental objectives of\u00a0the CAP<\/a>, the\u00a0European Green Deal<\/a>\u00a0and the\u00a0Farm to Fork strategy<\/a>, in particular with regard to sustainability of production and consumption.<\/p>\n

More information<\/h3>\n

European Commission – Press release<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

For 2022, a total of\u00a0\u20ac185.9 million\u00a0was allocated to the promotion of EU agri-food products in and outside the EU. Similarly to 2021, next year’s\u00a0promotion policy work programme\u00a0focuses on products and agricultural practices that support the European Green Deal objectives, such as EU organic products, fruit and vegetables, sustainable agriculture and animal welfare. 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