{"id":31749,"date":"2019-12-20T03:00:44","date_gmt":"2019-12-20T02:00:44","guid":{"rendered":"https:\/\/www.cde.ual.es\/?p=31749"},"modified":"2019-12-19T09:57:13","modified_gmt":"2019-12-19T08:57:13","slug":"toolkit-to-protect-children-and-teenagers-from-marketing-of-unhealthy-food-and-beverages","status":"publish","type":"post","link":"https:\/\/www.cde.ual.es\/en\/toolkit-to-protect-children-and-teenagers-from-marketing-of-unhealthy-food-and-beverages\/","title":{"rendered":"Toolkit to protect children and teenagers from marketing of unhealthy food and beverages"},"content":{"rendered":"<p><em><strong>The\u00a0JRC has released practical guidance\u00a0to support EU Member States in reducing the exposure of children and adolescents (up to 18 years old) to the marketing of unhealthy food and beverages, including alcohol.<\/strong><\/em><\/p>\n<p><a href=\"https:\/\/www.cde.ual.es\/wp-content\/uploads\/2019\/02\/pexels-photo-1432697.jpeg\"><img decoding=\"async\" class=\"size-medium wp-image-13709 aligncenter\" src=\"https:\/\/www.cde.ual.es\/wp-content\/uploads\/2019\/02\/pexels-photo-1432697-300x200.jpeg\" alt=\"Tres ni\u00f1as peque\u00f1as sonr\u00eden a la c\u00e1mara\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.cde.ual.es\/wp-content\/uploads\/2019\/02\/pexels-photo-1432697-300x200.jpeg 300w, https:\/\/www.cde.ual.es\/wp-content\/uploads\/2019\/02\/pexels-photo-1432697.jpeg 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>Addressing marketing that promotes unhealthy diets to children and alcohol consumption among young people is an area of urgent action in public health policy. From traditional channels to social media, the exposure of children to marketing is increasing. Marketing of foods and beverages that are high in saturated fats, trans-fatty acids, sugar or salt can influence the food preferences, diets and health of children.<\/p>\n<p>Marketing of alcoholic beverages can also influence attitudes, intentions and initiation of alcohol consumption among adolescents. This is likely to affect their health in the long run. Unhealthy diets are associated with overweight and obesity in children. Children with overweight are at increased risk of having weight-related problems also as adults, and of developing non-communicable diseases.\u00a0Alcohol consumption can lead to dependence and increases the risk of diseases (including cancer).<\/p>\n<h3>Measures to Protect Children<\/h3>\n<p>EU Member States have several instruments at hand to protect their children against different forms of marketing.\u00a0For example, according to the EU\u00a0Audiovisual Media Services Directive,\u00a0Member States should encourage the use of co-regulation and support self-regulation efforts to limit children&#8217;s exposure to marketing of such products.\u00a0This directive has recently been revised, meaning that EU Member States are now transposing it into national legislation.<\/p>\n<h3>JRC Toolkit<\/h3>\n<p>The JRC releases its toolkit\u00a0to support the development and update of codes of conduct in this area.\u00a0It consists of a checklist of the main aspects that a marketing code should include.\u00a0One of the key aspects of a marketing code is that it should protect all children, i.e. up to the age of 18 years old.\u00a0The code should also cover all forms of marketing.\u00a0This means not only audiovisual marketing, but also for example billboards in the streets, marketing at schools or on vending machines.\u00a0Moreover, countries need to take coordinated action, especially regarding cross-border marketing.\u00a0Digital marketing should also be one of the focuses as it is more pervasive, personalised and targeted.\u00a0Finally, it is also important to regularly monitor and evaluate a marketing code.<\/p>\n<h3>More information<\/h3>\n<p><a href=\"https:\/\/ec.europa.eu\/jrc\/en\/news\/toolkit-limit-marketing-food-non-alcoholic-and-alcoholic-beverages-minors\">Full News<\/a><\/p>\n<p><a href=\"https:\/\/www.cde.ual.es\/en\/research\/\">R+I<\/a> Section<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The\u00a0JRC has released practical guidance\u00a0to support EU Member States in reducing the exposure of children and adolescents (up to 18 years old) to the marketing of unhealthy food and beverages, including alcohol. Addressing marketing that promotes unhealthy diets to children and alcohol consumption among young people is an area of urgent action in public health [&hellip;]<\/p>\n","protected":false},"author":101012,"featured_media":13710,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[346],"tags":[437],"class_list":{"0":"post-31749","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-eu-news","8":"tag-health","9":"entry"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Toolkit to protect children and teenagers from marketing of unhealthy food and beverages | CDE Almer\u00eda - Centro de Documentaci\u00f3n Europea - Universidad de Almer\u00eda<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cde.ual.es\/en\/toolkit-to-protect-children-and-teenagers-from-marketing-of-unhealthy-food-and-beverages\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Toolkit to protect children and teenagers from marketing of unhealthy food and beverages | CDE Almer\u00eda - Centro de Documentaci\u00f3n Europea - Universidad de Almer\u00eda\" \/>\n<meta property=\"og:description\" content=\"The\u00a0JRC has released practical guidance\u00a0to support EU Member States in reducing the exposure of children and adolescents (up to 18 years old) to the marketing of unhealthy food and beverages, including alcohol. 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