{"id":28897,"date":"2019-11-12T03:00:27","date_gmt":"2019-11-12T02:00:27","guid":{"rendered":"https:\/\/www.cde.ual.es\/?p=28897"},"modified":"2019-11-11T10:00:28","modified_gmt":"2019-11-11T09:00:28","slug":"shoshana-zuboff-winner-of-the-axel-springer-award","status":"publish","type":"post","link":"https:\/\/www.cde.ual.es\/en\/shoshana-zuboff-winner-of-the-axel-springer-award\/","title":{"rendered":"Shoshana\u00a0Zuboff winner of the Axel Springer Award"},"content":{"rendered":"<p><a href=\"https:\/\/www.cde.ual.es\/wp-content\/uploads\/2019\/11\/axel-springer-award_001-1-1024x807.jpg\"><img decoding=\"async\" class=\"size-medium wp-image-28893 aligncenter\" src=\"https:\/\/www.cde.ual.es\/wp-content\/uploads\/2019\/11\/axel-springer-award_001-1-1024x807-300x236.jpg\" alt=\"\" width=\"300\" height=\"236\" srcset=\"https:\/\/www.cde.ual.es\/wp-content\/uploads\/2019\/11\/axel-springer-award_001-1-1024x807-300x236.jpg 300w, https:\/\/www.cde.ual.es\/wp-content\/uploads\/2019\/11\/axel-springer-award_001-1-1024x807-768x605.jpg 768w, https:\/\/www.cde.ual.es\/wp-content\/uploads\/2019\/11\/axel-springer-award_001-1-1024x807.jpg 1024w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p><em><strong>It is now more than three decades since Shoshana\u00a0Zuboff\u00a0published her book,\u00a0The Age of the Smart Machine.<\/strong><\/em><\/p>\n<p>It predicted many of the challenges, trends and ways in which technology has influenced our lives and careers. It was \u2013 like many of Shoshana\u00a0Zuboff&#8217;s\u00a0works \u2013 ahead of its time. Of course, the world\u00a0around us and the technology we use every day\u00a0has changed a lot since then. In the last 20\u00a0years\u00a0we have\u00a0gradually immersed ourselves in\u00a0a worldwide web that\u00a0has\u00a0brought us enormous and unimagined benefits.\u00a0But\u00a0like any major change and opportunity, this\u00a0has\u00a0also created new risks and concerns.\u00a0And\u00a0this is why we need the work of people like Shoshanna\u00a0Zuboff.<\/p>\n<p>Thinkers, critics and people who challenge\u00a0received\u00a0wisdom are needed. This is what,\u00a0Soshana, have done throughout her career as a an author as well as through her teaching and research at Harvard, where she started her career as student and later became one of the first tenured women at Harvard Business school. Her ideas and visions change markets and influence culture. Her pioneering work has opened people&#8217;s eyes and minds on the social effects of the digital market. Her latest work,\u00a0<em>The Age of<\/em>\u00a0<em>Surveillance Capitalism,\u00a0<\/em>is the perfect example of this.<\/p>\n<h3>Speech<\/h3>\n<p>In her speech, at the Axel-Springer Awards ceremony 2019 in Berlin, Shoshana Zuboff pointed out that Europe will have to work hard to increase its weight in the digital age. Long-term success is also a question of sovereignty. Technologically, it has to develop European solutions and standards (AI, 5G, next generation Cloud). To protect the individual, theh EU needs a dual-approach: increasing the digital literacy of our citizens and creating the necessary rules for companies to ensure a responsible attitude towards data.\u00a0Last but not least, it will also be a matter of upholding the high standards of the rule of law and cultural openness that make Europe so attractive to the best talents of\u00a0the digital age. If the EU meets these conditions, Europe has a\u00a0fair chance of shaping the digital world.<\/p>\n<h3>More information<\/h3>\n<p><a href=\"https:\/\/europa.eu\/rapid\/press-release_SPEECH-19-6251_en.htm\">Press release<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It is now more than three decades since Shoshana\u00a0Zuboff\u00a0published her book,\u00a0The Age of the Smart Machine. It predicted many of the challenges, trends and ways in which technology has influenced our lives and careers. It was \u2013 like many of Shoshana\u00a0Zuboff&#8217;s\u00a0works \u2013 ahead of its time. Of course, the world\u00a0around us and the technology we [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":28893,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[346],"tags":[],"class_list":{"0":"post-28897","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-eu-news","8":"entry"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Shoshana\u00a0Zuboff winner of the Axel Springer Award | CDE Almer\u00eda - Centro de Documentaci\u00f3n Europea - Universidad de Almer\u00eda<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cde.ual.es\/en\/shoshana-zuboff-winner-of-the-axel-springer-award\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Shoshana\u00a0Zuboff winner of the Axel Springer Award | CDE Almer\u00eda - Centro de Documentaci\u00f3n Europea - Universidad de Almer\u00eda\" \/>\n<meta property=\"og:description\" content=\"It is now more than three decades since Shoshana\u00a0Zuboff\u00a0published her book,\u00a0The Age of the Smart Machine. 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