{"id":172599,"date":"2026-11-12T09:47:29","date_gmt":"2026-11-12T08:47:29","guid":{"rendered":"https:\/\/www.cde.ual.es\/?p=172599"},"modified":"2026-11-12T09:49:35","modified_gmt":"2026-11-12T08:49:35","slug":"la-comision-refuerza-las-leyes-de-proteccion-al-consumidor-adaptandolas-a-la-era-digital","status":"publish","type":"post","link":"https:\/\/www.cde.ual.es\/en\/la-comision-refuerza-las-leyes-de-proteccion-al-consumidor-adaptandolas-a-la-era-digital\/","title":{"rendered":"The Commission is strengthening consumer protection laws, bringing them into line with the digital age"},"content":{"rendered":"<p style=\"text-align: justify;\"><span dir=\"auto\">The European Commission has presented its proposal for <\/span><strong><span dir=\"auto\">the Digital Fairness Act (DFA)<\/span><\/strong><span dir=\"auto\">, a major update to the EU\u2019s consumer protection rules designed to ensure that EU consumers enjoy the same high level of protection online as they do offline.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.cde.ual.es\/wp-content\/uploads\/2026\/11\/pexels-shkrabaanthony-6207736-scaled.jpg\" width=\"684\" height=\"456\" \/><\/p>\n<p style=\"text-align: justify;\"><span dir=\"auto\">At the same time, the Commission proposed <\/span><strong><span dir=\"auto\">a revision of the Regulation on Consumer Protection Cooperation<\/span><\/strong><span dir=\"auto\"> (CPC Regulation), which grants it greater <\/span><strong><span dir=\"auto\">powers to investigate directly and impose fines<\/span><\/strong><span dir=\"auto\"> in high-profile cases that have a significant impact on consumers across the Single Market.<\/span><\/p>\n<p style=\"text-align: justify;\"><span dir=\"auto\">Taken together, these initiatives will build on the existing digital regulatory framework to strengthen consumer protection, contribute to fairer online markets and create a level playing field, enabling businesses to compete, grow and innovate with confidence.<\/span><\/p>\n<p style=\"text-align: justify;\"><span dir=\"auto\">The rapid growth of e-commerce and digital markets has transformed the way we shop, making it easier than ever for consumers to access goods and services. However, this convenience must not come at the expense of fairness. Unfair online commercial practices, such as manipulative marketing tactics or hidden fees, undermine consumers\u2019 ability to make free and informed choices. The proposals put forward will equip the EU with more effective tools to combat these unfair practices, strengthen enforcement across the Single Market and simplify the rules businesses must follow, thereby increasing compliance. The result will be greater protection for consumers and fairer competition for businesses, which, taken together, is expected to save EU consumers up to <\/span><strong><span dir=\"auto\">\u20ac13.7 billion a year<\/span><\/strong><span dir=\"auto\">.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span dir=\"auto\">New online protections for consumers<\/span><\/strong><\/p>\n<p style=\"text-align: justify;\"><span dir=\"auto\">The proposed Digital Fairness Act enables EU authorities to tackle unfair practices in digital markets more effectively, ensuring that all traders are subject to the same rules. This legislation will protect consumers of all ages who shop for and search for goods or services online.<\/span><\/p>\n<p style=\"text-align: justify;\"><span dir=\"auto\">The main new features of the proposal include:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><strong><span dir=\"auto\">A ban on manipulative marketing tactics<\/span><\/strong><span dir=\"auto\"> (so-called <\/span><strong><span dir=\"auto\">\u2018misleading<\/span><\/strong><span dir=\"auto\"> practices\u2019), such as false claims that a product is almost out of stock, which pressure consumers into making purchasing decisions they would not otherwise make.<\/span><\/li>\n<li><strong><span dir=\"auto\">Clear and transparent pricing<\/span><\/strong><span dir=\"auto\">, <\/span><span dir=\"auto\">particularly for in-app purchases made using virtual currencies and when dynamic pricing is used for cultural and sporting events. In virtual queues, businesses must display the current price in real time and the maximum possible price.<\/span><\/li>\n<li><strong><span dir=\"auto\">Equity by design<\/span><\/strong><span dir=\"auto\">, <\/span><span dir=\"auto\">with the option for consumers to <\/span><strong><span dir=\"auto\">disable <\/span><\/strong><strong><span dir=\"auto\">addictive design features<\/span><\/strong><span dir=\"auto\"> that encourage excessive or compulsive spending, such as persistent notifications. The proposal <\/span><strong><span dir=\"auto\">will <\/span><\/strong><span dir=\"auto\"> also <\/span><strong><span dir=\"auto\">restrict unfair practices <\/span><\/strong><strong><span dir=\"auto\">that encourage excessive spending<\/span><\/strong><span dir=\"auto\">, for example by banning gambling-like features for minors, such as \u2018pay-to-win\u2019 and \u2018pay-to-progress\u2019 systems.<\/span><\/li>\n<li><strong><span dir=\"auto\">Clear transparency in influencer marketing<\/span><\/strong><span dir=\"auto\">, requiring influencers to be transparent about commercial content and preventing the exploitation of children\u2019s trust in their audience.<\/span><\/li>\n<li><strong><span dir=\"auto\">Restrictions on abusive personalised adverts and pricing targeted at minors or which exploit sensitive data<\/span><\/strong><span dir=\"auto\">.<\/span><\/li>\n<li><strong><span dir=\"auto\">Digital contracts and subscriptions that are easier to cancel<\/span><\/strong><span dir=\"auto\">, and an end to unwanted automatic renewals and free trials that turn into subscription traps. Consumers will have the right to speak to a human member of staff via customer service and will have clear rights when using an AI agent to purchase products on their behalf.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span dir=\"auto\">The proposed Digital Fairness Act also includes simplification measures, and the proposals put forward include a simplification directive with <\/span><strong><span dir=\"auto\">specific amendments to the <\/span><\/strong><strong><span dir=\"auto\">Consumer Rights Directive<\/span><\/strong> <span dir=\"auto\">to simplify its online application. This includes simpler pre-contractual information requirements for recurring in-app purchases and clearer rules on how consumers can cancel digital media subscriptions within the withdrawal period.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span dir=\"auto\">Direct EU enforcement powers and better national coordination<\/span><\/strong><\/p>\n<p style=\"text-align: justify;\"><span dir=\"auto\">Digital markets are currently evolving rapidly. The same is true of unfair practices, which are proliferating online and know no borders. To protect our consumers and ensure that businesses can compete fairly, we need the right tools to respond swiftly and effectively to breaches of consumer protection legislation. Centralised enforcement of EU consumer protection rules will help to deal swiftly with high-impact cases, increasing the deterrent effect of these rules, protecting honest businesses from unfair competition and safeguarding consumers from potential harm. The revision of <\/span><span dir=\"auto\">the CPC Regulation<\/span><span dir=\"auto\">therefore <\/span><span dir=\"auto\"> proposes:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><strong><span dir=\"auto\">Granting the Commission direct powers to investigate<\/span><\/strong><span dir=\"auto\"> high-profile cases with a significant impact on consumers across the Single Market, with <\/span><strong><span dir=\"auto\">fines <\/span><\/strong><strong><span dir=\"auto\">of up to 6 per cent<\/span><\/strong><span dir=\"auto\"> of a company\u2019s global annual turnover.<\/span><\/li>\n<li><strong><span dir=\"auto\">To streamline and improve coordination<\/span><\/strong><span dir=\"auto\"> between national consumer protection authorities in cross-border cases, by setting deadlines for key steps and improving the coordination of sanctions, for example, where fines are levied in different jurisdictions.\u00a0<\/span><\/li>\n<li><strong><span dir=\"auto\">Strengthen the enforcement of regulations against non-EU companies<\/span><\/strong><span dir=\"auto\"> by requiring them to appoint a legal representative in the EU to cooperate with national authorities and the Commission.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><strong><span dir=\"auto\">Next steps<\/span><\/strong><\/p>\n<p style=\"text-align: justify;\"><span dir=\"auto\">The proposals will now be debated in the European Parliament and the Council.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span dir=\"auto\">Background<\/span><\/strong><\/p>\n<p style=\"text-align: justify;\"><span dir=\"auto\">The Commission announced the review of the CPC Regulation and the Digital Fairness Act in its <\/span><span dir=\"auto\">2030 Consumer Agenda<\/span><span dir=\"auto\">. The Digital Fairness Act was also included in the <\/span><span dir=\"auto\">Commission\u2019s Work Programme for 2026,<\/span><span dir=\"auto\"> whilst the review of consumer protection enforcement rules is set out in the <\/span><span dir=\"auto\">\u2018One Europe, One Market\u2019 roadmap<\/span><span dir=\"auto\">. These measures respond to calls for stronger enforcement and protection against unfair digital practices.<\/span><\/p>\n<p style=\"text-align: justify;\"><span dir=\"auto\">The proposal for a Digital Fairness Act is based on the findings of <\/span><span dir=\"auto\">the Commission\u2019s 2024 Digital Fairness Fitness Check.<\/span><span dir=\"auto\"> The <\/span><span dir=\"auto\">CPC Regulation<\/span><span dir=\"auto\"> established the CPC Network, which brings together national consumer protection authorities to investigate and address cross-border infringements of EU consumer law. Currently, the Commission cannot directly enforce these rules, but it facilitates enforcement actions by the CPC in cases of widespread infringements with a European dimension. Since the Regulation came into force in 2020, the Network has carried out more than 30 coordinated enforcement actions. The proposal to revise the CPC is based on the findings of <\/span><span dir=\"auto\">the 2024 implementation report,<\/span><span dir=\"auto\"> which identified several shortcomings in the current enforcement system.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong>More information: <a href=\"https:\/\/ec.europa.eu\/commission\/presscorner\/detail\/en\/ip_26_2407\">European Commission<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The European Commission has presented its proposal for the Digital Fairness Act (DFA), a major update to the EU\u2019s consumer protection rules designed to ensure that EU consumers enjoy the same high level of protection online as they do offline. At the same time, the Commission proposed a revision of the Regulation on Consumer Protection [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":172597,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[16942,346,4088],"tags":[8547,4801,1964,2402,19115,896,1488,753,368,12216,671,2788,2981,19917,593],"class_list":["post-172599","post","type-post","status-publish","format-standard","has-post-thumbnail","category-companies","category-eu-news","category-market","tag-advertising","tag-commerce","tag-competition","tag-consumers","tag-current-affairs","tag-digitalisation","tag-european-commission","tag-european-parliament","tag-european-union","tag-fairness","tag-internet-en","tag-news","tag-protection","tag-subscriptions","tag-transparency","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Commission is strengthening consumer protection laws, bringing them into line with the digital age | CDE Almer\u00eda - Centro de Documentaci\u00f3n Europea - Universidad de Almer\u00eda<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cde.ual.es\/en\/la-comision-refuerza-las-leyes-de-proteccion-al-consumidor-adaptandolas-a-la-era-digital\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Commission is strengthening consumer protection laws, bringing them into line with the digital age | CDE Almer\u00eda - Centro de Documentaci\u00f3n Europea - Universidad de Almer\u00eda\" \/>\n<meta property=\"og:description\" content=\"The European Commission has presented its proposal for the Digital Fairness Act (DFA), a major update to the EU\u2019s consumer protection rules designed to ensure that EU consumers enjoy the same high level of protection online as they do offline. 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