{"id":171638,"date":"2026-10-01T09:50:42","date_gmt":"2026-10-01T07:50:42","guid":{"rendered":"https:\/\/www.cde.ual.es\/?p=171638"},"modified":"2026-10-01T09:56:40","modified_gmt":"2026-10-01T07:56:40","slug":"las-autoridades-de-proteccion-al-consumidor-intensifican-las-medidas-para-proteger-los-derechos-de-los-jugadores","status":"publish","type":"post","link":"https:\/\/www.cde.ual.es\/en\/las-autoridades-de-proteccion-al-consumidor-intensifican-las-medidas-para-proteger-los-derechos-de-los-jugadores\/","title":{"rendered":"Consumer protection authorities are stepping up measures to safeguard players\u2019 rights"},"content":{"rendered":"<p style=\"text-align: justify;\"><span dir=\"auto\">The <\/span><span dir=\"auto\">Consumer Protection Cooperation Network (CPC)<\/span><span dir=\"auto\"> has launched coordinated action at EU level targeting nine video game companies, with the aim of strengthening the protection of players\u2019 rights.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.cde.ual.es\/wp-content\/uploads\/2026\/10\/pexels-vika-glitter-392079-9334552-scaled.jpg\" width=\"617\" height=\"410\" \/><\/p>\n<p style=\"text-align: justify;\"><span dir=\"auto\">Through these actions, the CPC Network is following up on the <\/span><span dir=\"auto\">Key Principles on Virtual Currencies in Games<\/span><span dir=\"auto\">, a set of guidelines on EU consumer legislation that promote transparency and fairness in the use of virtual currencies in games.<\/span><\/p>\n<p style=\"text-align: justify;\"><span dir=\"auto\">Today\u2019s coordinated actions aim to ensure that the following principles are applied:<\/span><\/p>\n<ul>\n<li><strong><span dir=\"auto\">Clear and transparent pricing<\/span><\/strong><span dir=\"auto\">: display the actual price of in-game items and currencies that consumers need to purchase in order to play.<\/span><\/li>\n<li><strong><span dir=\"auto\">No hidden costs<\/span><\/strong><span dir=\"auto\">: avoid the use of multiple currencies or currency conversions that make it difficult to understand the actual price.\u00a0<\/span><\/li>\n<li><strong><span dir=\"auto\">No forcing of unwanted virtual currency purchases:<\/span><\/strong><span dir=\"auto\"> players should not feel compelled to buy excessive amounts of virtual currency to progress or enjoy the game.\u00a0<\/span><\/li>\n<li><strong><span dir=\"auto\">Provide clear information before purchase:<\/span><\/strong><span dir=\"auto\"> players must have access to easy-to-understand information before purchasing virtual currency or in-game items.\u00a0<\/span><\/li>\n<li><strong><span dir=\"auto\">Respect the <\/span><\/strong><strong><span dir=\"auto\">right of withdrawal:<\/span><\/strong><span dir=\"auto\"> players must be informed of their right to withdraw <\/span><span dir=\"auto\">from contracts within 14 days, including in respect of unused virtual currency.\u00a0<\/span><\/li>\n<li><strong><span dir=\"auto\">Use fair and comprehensible terms:<\/span><\/strong><span dir=\"auto\"> the game\u2019s terms and conditions must be fair and clear to players.<\/span><\/li>\n<li><strong><span dir=\"auto\">Protect vulnerable consumers<\/span><\/strong><span dir=\"auto\">: companies must ensure that games provide appropriate safeguards for all consumers, including vulnerable users such as children.\u00a0<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span dir=\"auto\">The CPC network has also adopted a <\/span><span dir=\"auto\">Joint Declaration<\/span><span dir=\"auto\">today <\/span><span dir=\"auto\">, setting out a common approach to protecting the rights of consumers who are gamers across the EU market.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span dir=\"auto\">Background<\/span><\/strong><\/p>\n<p style=\"text-align: justify;\"><span dir=\"auto\">The <\/span><span dir=\"auto\">CPC Network<\/span><span dir=\"auto\"> comprises national authorities responsible for enforcing European consumer protection legislation. Working together and coordinated by the European Commission, they take action against breaches of consumer protection legislation that affect many people and involve more than one Member State.<\/span><\/p>\n<p style=\"text-align: justify;\"><span dir=\"auto\">In 2025, the CPC Network initiated a dialogue with the video games industry to ensure alignment with the Key Principles. As the dialogue did not yield satisfactory results, the Network carried out a market analysis and identified several games that would require further assessment: <\/span><em><span dir=\"auto\">Hunt: Showdown 1896<\/span><\/em><span dir=\"auto\">, <\/span><em><span dir=\"auto\">Forge of Empires<\/span><\/em><span dir=\"auto\">, <\/span><em><span dir=\"auto\">Candy Crush Saga<\/span><\/em><span dir=\"auto\">, <\/span><em><span dir=\"auto\">Minecraft<\/span><\/em><span dir=\"auto\">, <\/span><em><span dir=\"auto\">Mech Arena<\/span><\/em><span dir=\"auto\">, <\/span><em><span dir=\"auto\">Gardenscapes<\/span><\/em><span dir=\"auto\">, <\/span><em><span dir=\"auto\">Valorant<\/span><\/em><span dir=\"auto\">, <\/span><em><span dir=\"auto\">Clash of Clans<\/span><\/em><span dir=\"auto\">, <\/span><em><span dir=\"auto\">For Honor<\/span><\/em><span dir=\"auto\">. The investigations launched today concern <\/span><em><span dir=\"auto\">Crytek GmbH<\/span><\/em><span dir=\"auto\">, <\/span><em><span dir=\"auto\">InnoGames GmbH<\/span><\/em><span dir=\"auto\">, <\/span><em><span dir=\"auto\">King.com Operations (Malta) Limited<\/span><\/em><span dir=\"auto\">, <\/span><em><span dir=\"auto\">Mojang AB<\/span><\/em><span dir=\"auto\">, <\/span><em><span dir=\"auto\">Plarium Europe S.\u00e0.rl<\/span><\/em><span dir=\"auto\">, <\/span><em><span dir=\"auto\">PLR Worldwide Sales Limited<\/span><\/em><span dir=\"auto\">, <\/span><em><span dir=\"auto\">Riot Games Limited<\/span><\/em><span dir=\"auto\">, <\/span><em><span dir=\"auto\">Supercell Oy<\/span><\/em><span dir=\"auto\"> and <\/span><em><span dir=\"auto\">Ubisoft EMEA SAS<\/span><\/em><span dir=\"auto\">.<\/span><\/p>\n<p style=\"text-align: justify;\"><span dir=\"auto\">At the same time, the CPC Network is taking action against <\/span><em><span dir=\"auto\">Activision Blizzard UK <\/span><\/em><em><span dir=\"auto\">Limited<\/span><\/em><span dir=\"auto\"> to ensure compliance with European consumer protection legislation in relation to the games <\/span><em><span dir=\"auto\">\u2018Diablo Immortal<\/span><\/em>\u2019<span dir=\"auto\"> and <\/span><em><span dir=\"auto\">\u2018Call of Duty Mobile<\/span><\/em><span dir=\"auto\">\u2019. As part of this action, the CPC Network is examining how virtual in-game currencies are sold, how players\u2019 personal data is collected, whether the games feature addictive design elements, the default settings for parental controls, direct marketing to minors, the display of pre-contractual information and the blocking of gaming accounts.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong>More information: <a href=\"https:\/\/ec.europa.eu\/commission\/presscorner\/detail\/en\/ip_26_2018\">European Commission<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Consumer Protection Cooperation Network (CPC) has launched coordinated action at EU level targeting nine video game companies, with the aim of strengthening the protection of players\u2019 rights. Through these actions, the CPC Network is following up on the Key Principles on Virtual Currencies in Games, a set of guidelines on EU consumer legislation that [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":171636,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[16942,346,4088],"tags":[19437,19050,12035,6733,19115,19438,1488,753,368,19433,2788,19436,19434,7516,19432,19435],"class_list":["post-171638","post","type-post","status-publish","format-standard","has-post-thumbnail","category-companies","category-eu-news","category-market","tag-addictive-designs","tag-child-protection","tag-consumer-law","tag-consumer-protection","tag-current-affairs","tag-digital-commerce","tag-european-commission","tag-european-parliament","tag-european-union","tag-gamers-rights","tag-news","tag-parental-controls","tag-transparent-pricing","tag-video-games","tag-virtual-currencies","tag-vulnerable-consumers","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Consumer protection authorities are stepping up measures to safeguard players\u2019 rights | CDE Almer\u00eda - Centro de Documentaci\u00f3n Europea - Universidad de Almer\u00eda<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cde.ual.es\/en\/las-autoridades-de-proteccion-al-consumidor-intensifican-las-medidas-para-proteger-los-derechos-de-los-jugadores\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Consumer protection authorities are stepping up measures to safeguard players\u2019 rights | CDE Almer\u00eda - Centro de Documentaci\u00f3n Europea - Universidad de Almer\u00eda\" \/>\n<meta property=\"og:description\" content=\"The Consumer Protection Cooperation Network (CPC) has launched coordinated action at EU level targeting nine video game companies, with the aim of strengthening the protection of players\u2019 rights. 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