{"id":152115,"date":"2024-06-06T11:48:40","date_gmt":"2024-06-06T09:48:40","guid":{"rendered":"https:\/\/www.cde.ual.es\/?p=152115"},"modified":"2024-06-06T11:48:40","modified_gmt":"2024-06-06T09:48:40","slug":"cjeu-judgment-mcdonalds-loses-the-eu-trade-mark-big-mac-in-respect-of-poultry-products","status":"publish","type":"post","link":"https:\/\/www.cde.ual.es\/en\/cjeu-judgment-mcdonalds-loses-the-eu-trade-mark-big-mac-in-respect-of-poultry-products\/","title":{"rendered":"CJEU Judgment: McDonald\u2019s loses the EU trade mark Big Mac in respect of poultry products"},"content":{"rendered":"<p style=\"text-align: justify;\">The General Court holds that McDonald\u2019s has not proved genuine use within a continuous period of five years in the European Union in connection with certain goods and services.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.cde.ual.es\/wp-content\/uploads\/2024\/06\/brett-jordan-zee1geZy6H0-unsplash-scaled.jpg\"><img decoding=\"async\" class=\"alignnone wp-image-152109\" src=\"https:\/\/www.cde.ual.es\/wp-content\/uploads\/2024\/06\/brett-jordan-zee1geZy6H0-unsplash-scaled.jpg\" alt=\"\" width=\"600\" height=\"450\" srcset=\"https:\/\/www.cde.ual.es\/wp-content\/uploads\/2024\/06\/brett-jordan-zee1geZy6H0-unsplash-scaled.jpg 2560w, https:\/\/www.cde.ual.es\/wp-content\/uploads\/2024\/06\/brett-jordan-zee1geZy6H0-unsplash-300x225.jpg 300w, https:\/\/www.cde.ual.es\/wp-content\/uploads\/2024\/06\/brett-jordan-zee1geZy6H0-unsplash-1024x768.jpg 1024w, https:\/\/www.cde.ual.es\/wp-content\/uploads\/2024\/06\/brett-jordan-zee1geZy6H0-unsplash-768x576.jpg 768w, https:\/\/www.cde.ual.es\/wp-content\/uploads\/2024\/06\/brett-jordan-zee1geZy6H0-unsplash-1536x1152.jpg 1536w, https:\/\/www.cde.ual.es\/wp-content\/uploads\/2024\/06\/brett-jordan-zee1geZy6H0-unsplash-2048x1536.jpg 2048w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Supermac\u2019s and McDonald\u2019s, an Irish and American fast-food chain respectively, are involved in a dispute regarding the EU trade mark Big Mac. That trade mark had been registered for McDonald\u2019s in 1996. In 2017, Supermac\u2019s filed an application for revocation of that mark in relation to certain goods and services. It submitted that the mark had not been put to genuine use in the European Union in connection with those goods and services within a continuous period of five years.<\/p>\n<p style=\"text-align: justify;\">The European Union Intellectual Property Office (EUIPO) partially upheld that application. However, it confirmed the protection which the contested mark conferred on McDonald\u2019s in respect of, inter alia, foods prepared from meat and poultry products and meat and chicken sandwiches as well as in respect of services rendered or associated with operating restaurants and other establishments or facilities engaged in providing food and drink prepared for consumption and for drive-through facilities and also the services of the preparation of carry-out foods.<\/p>\n<p style=\"text-align: justify;\">By its judgment, the General Court partially annuls and alters EUIPO\u2019s decision, thus further limiting the protection conferred on McDonald\u2019s by the contested mark. The General Court holds that McDonald\u2019s has not proved that the contested mark has been put to genuine use as regards the goods \u2018chicken sandwiches\u2019, the goods \u2018foods prepared from poultry products\u2019 and the \u2018services rendered or associated with operating restaurants and other establishments or facilities engaged in providing food and drink prepared for consumption and for drive-through facilities; preparation of carry-out foods\u2019.<\/p>\n<p style=\"text-align: justify;\">The evidence which was submitted by McDonald\u2019s does not provide any indication of the extent of use of the mark in connection with those goods, in particular as regards the volume of sales, the length of the period during which the mark was used and the frequency of use. Consequently, the evidence taken into account by EUIPO does not serve to prove that there has been genuine use of the contested mark in connection with those goods. Furthermore, the evidence submitted by McDonald\u2019s does not serve to prove that the contested mark has been used in connection with \u2018services rendered or associated with operating restaurants and other establishments or facilities engaged in providing food and drink prepared for consumption and for drive-through facilities; preparation of carryout foods\u2019.<\/p>\n<table style=\"width: 99.9988%; border-collapse: collapse; border-style: double; border-color: #001f7d;\" cellpadding=\"0,5\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\"><a href=\"https:\/\/www.cde.ual.es\/en\/cjeu-judgment-the-order-button-or-a-similar-function-must-clearly-indicate-that-the-consumer-is-subject-to-a-payment-obligation-by-clicking-on-it\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignleft\" src=\"https:\/\/www.cde.ual.es\/wp-content\/uploads\/2019\/05\/Pr%C3%A1cticas-Tribunal.jpg\" alt=\"\" width=\"201\" height=\"134\" \/><\/a><\/p>\n<h4 class=\"entry-title\"><a href=\"https:\/\/www.cde.ual.es\/en\/cjeu-judgment-the-order-button-or-a-similar-function-must-clearly-indicate-that-the-consumer-is-subject-to-a-payment-obligation-by-clicking-on-it\/\" target=\"_blank\" rel=\"noopener\">CJEU Judgment: The order button or a similar function must clearly indicate that the consumer is subject to a payment obligation by clicking on it<\/a><\/h4>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"text-align: justify;\"><strong>More information:<\/strong> <a href=\"https:\/\/curia.europa.eu\/jcms\/upload\/docs\/application\/pdf\/2024-06\/cp240092en.pdf\">Court of Justice of the European Union<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The General Court holds that McDonald\u2019s has not proved genuine use within a continuous period of five years in the European Union in connection with certain goods and services. Supermac\u2019s and McDonald\u2019s, an Irish and American fast-food chain respectively, are involved in a dispute regarding the EU trade mark Big Mac. That trade mark had [&hellip;]<\/p>\n","protected":false},"author":101011,"featured_media":152110,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[346,4089,4080,4079,4088],"tags":[5434,779,2529,12395,12396,12397],"class_list":{"0":"post-152115","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-eu-news","8":"category-international-trade","9":"category-jurisprudence","10":"category-law","11":"category-market","12":"tag-court-of-justice-of-the-eu","13":"tag-eu-en","14":"tag-european-union-intellectual-property-office","15":"tag-marks","16":"tag-mcdonalds-en","17":"tag-supermacs-en","18":"entry"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CJEU Judgment: McDonald\u2019s loses the EU trade mark Big Mac in respect of poultry products | CDE Almer\u00eda - Centro de Documentaci\u00f3n Europea - Universidad de Almer\u00eda<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cde.ual.es\/en\/cjeu-judgment-mcdonalds-loses-the-eu-trade-mark-big-mac-in-respect-of-poultry-products\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CJEU Judgment: McDonald\u2019s loses the EU trade mark Big Mac in respect of poultry products | CDE Almer\u00eda - Centro de Documentaci\u00f3n Europea - Universidad de Almer\u00eda\" \/>\n<meta property=\"og:description\" content=\"The General Court holds that McDonald\u2019s has not proved genuine use within a continuous period of five years in the European Union in connection with certain goods and services. Supermac\u2019s and McDonald\u2019s, an Irish and American fast-food chain respectively, are involved in a dispute regarding the EU trade mark Big Mac. 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