{"id":151478,"date":"2024-05-15T11:54:02","date_gmt":"2024-05-15T09:54:02","guid":{"rendered":"https:\/\/www.cde.ual.es\/?p=151478"},"modified":"2024-05-15T11:54:02","modified_gmt":"2024-05-15T09:54:02","slug":"council-calls-for-more-support-to-promote-the-positive-impact-of-influencers-in-the-eu","status":"publish","type":"post","link":"https:\/\/www.cde.ual.es\/en\/council-calls-for-more-support-to-promote-the-positive-impact-of-influencers-in-the-eu\/","title":{"rendered":"Council calls for more support to promote the positive impact of influencers in the EU"},"content":{"rendered":"

The Council has approved conclusions on ways to support influencers as online content creators in the EU.<\/p>\n

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‘Influencers’ \u2013 online creators who post content on social media and video-sharing platforms \u2013 are having an\u00a0increasing impact on the online content and information<\/strong> that people consume on a daily basis in the EU. While this impact is often positive, thanks to the diversity of online communities and the sense of belonging that they generate, it can potentially be harmful, both to individuals\u2019 mental health and at a societal level in areas such as democracy.<\/span><\/p>\n

Benjamin Dalle, Flemish Minister for Brussels, Youth, Media and Poverty Reduction, declared: “Europeans are spending more time online, meaning that influencers who create content for social media have a greater impact than ever before on the way we perceive and understand the world. In order to ensure that this impact is positive, the EU must provide support to influencers, enabling them to build their media literacy and increase their awareness and appreciation of the rules that govern their actions online.”<\/span><\/p>\n

Potential impact of influencers<\/span><\/h2>\n

The Council\u2019s conclusions note that while influencers already make use of their technical and creative skills to produce and edit content, they also need media literacy skills to understand the potential negative impact of sharing mis- and disinformation, online hate speech, cyberbullying and other illegal or harmful content.<\/span><\/p>\n

In particular, the Council points to the rise of \u2018kidfluencers\u2019 \u2013 influencers who are under the age of eighteen \u2013 and the need for parents, guardians and caregivers to protect kidfluencers and ensure that they are aware of their relevant legal obligations.<\/span><\/p>\n

Key recommendations \u00a0<\/span><\/h2>\n

In its conclusions, the Council:<\/span><\/p>\n