{"id":149345,"date":"2024-02-16T10:05:21","date_gmt":"2024-02-16T09:05:21","guid":{"rendered":"https:\/\/www.cde.ual.es\/?p=149345"},"modified":"2024-02-16T10:05:21","modified_gmt":"2024-02-16T09:05:21","slug":"only-1-in-5-influencers-consistently-disclose-their-advertising-content-on-social-media-says-new-commission-study","status":"publish","type":"post","link":"https:\/\/www.cde.ual.es\/en\/only-1-in-5-influencers-consistently-disclose-their-advertising-content-on-social-media-says-new-commission-study\/","title":{"rendered":"Only 1 in 5 influencers consistently disclose their advertising content on social media, says new Commission study"},"content":{"rendered":"
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Research by the Commission and consumer protection authorities shows that influencers rarely disclose commercial content.<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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The European Commission and national consumer protection authorities in 22 Member States, Norway and Iceland have published the results of a screening (“sweep”) of influencers’ social media posts. The sweep found that almost all of these influencers (97%) posted commercial content, but only one in five consistently indicated that their content was advertising. The objective of the sweep was to verify whether influencers declare their advertising activities as required by EU consumer protection legislation. The posts of 576 influencers published on the main social media platforms were checked.<\/div>\n
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Sweep results<\/span><\/h6>\n