{"id":145566,"date":"2023-11-20T13:34:20","date_gmt":"2023-11-20T12:34:20","guid":{"rendered":"https:\/\/www.cde.ual.es\/?p=145566"},"modified":"2023-11-20T13:34:20","modified_gmt":"2023-11-20T12:34:20","slug":"eu-commission-to-spend-e186-million-promoting-agri-food-products-in-and-outside-eu-in-2024","status":"publish","type":"post","link":"https:\/\/www.cde.ual.es\/en\/eu-commission-to-spend-e186-million-promoting-agri-food-products-in-and-outside-eu-in-2024\/","title":{"rendered":"EU Commission to spend \u20ac186 million promoting agri-food products in and outside EU in 2024"},"content":{"rendered":"

The European Commission will allocate \u20ac185.9 million in 2024 to fund promotion activities for sustainable and high-quality EU agri-food products at home and abroad.<\/strong><\/p>\n

\"vista<\/a><\/p>\n

The 2024 promotion policy work programme adopted by the Commission aims to develop new market opportunities, while taking into account the political priorities, analysis of projected exports to existing and emerging markets, as well as contributions from stakeholders.<\/p>\n

Promotion campaigns about EU farm products should be designed to open up new market opportunities for EU farmers and the wider EU food industry, as well as to help them secure their existing business. In addition to increasing sustainable production and consumption of agricultural products, the promotion policy also supports the sustainable recovery of the EU agri-food sector in a challenging economic context.<\/p>\n

The amounts available for campaigns selected in 2024 are split between\u00a0promotion in the EU internal market and in third countries<\/strong>, with \u20ac81.3 million and \u20ac85.1 million respectively. Outside the EU,\u00a0countries and regions with high growth potential are identified as main promotion targets<\/strong>. This includes China, Japan, South Korea, Singapore, and North America. The United Kingdom remains one of the main export markets for EU agri-food products, absorbing more than 20% of EU27 exports.<\/p>\n

The European Commission co-funds up to 80% of the selected projects submitted by private operators and also runs its\u00a0own communication campaigns<\/a>\u00a0in third countries. Such activities can include participation in agri-food trade fairs, organisation of business delegation to third countries and development of\u00a0market entry handbooks<\/a>\u00a0for exporters.<\/p>\n

The promotion campaigns selected in 2024 are expected to\u00a0feature products from sustainable farming practices<\/strong>, that contribute to reducing dependency on pesticides and antimicrobials, minimising fertilisation and water pollution, reducing greenhouse gas emissions, enhancing organic farming and improving animal welfare. \u20ac62 million will be specifically allocated to such sustainably produced agri-food products, including \u20ac42 million for\u00a0organic products<\/strong>. One of the expected results is to further\u00a0increase the recognition of the EU organic logo<\/strong>\u00a0by the European consumers and the consumption of organic products, in line with the\u00a0EU action plan for organic production.<\/a><\/p>\n

Another objective is to increase the awareness of\u00a0EU’s quality schemes<\/strong>\u00a0and products registered as protected designation of origin (PDO), protected geographical indication (PGI) and traditional specialty guaranteed (TSG). More than\u00a03,500 names of agri-food products and beverages are currently protected<\/a>, guaranteeing consumers genuine products and preserving EU’s cultural and culinary heritage.<\/p>\n\n\n\n
\"\"<\/a><\/p>\n

Almeria: one of the most agriculture-dependent regions in the European Union<\/a><\/h4>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

The promotion of\u00a0consumption of fresh fruit and vegetables<\/strong>\u00a0in the context of balanced diets also remains a cornerstone of the EU’s promotion policy. The\u00a0latest review of the programme’s implementation<\/a>\u00a0concluded that fruit and vegetables were the main product category benefitting from EU promotion policy co-funding, with between 19% and 30% of the total annual promotion policy budget between 2016 and 2019. In\u00a0the 2024 work programme, more than \u20ac18 million will be earmarked for the promotion of fresh fruit and vegetables.\u00a0<\/strong>This does not preclude the financing of campaigns for these products also from the rest of the promotion budget. Promotion activities aimed at consumers on the internal market should refer to and be in line with dietary guidelines of the targeted Member State(s).<\/p>\n

The calls for proposals for the upcoming 2024 campaigns will open\u00a0<\/strong>from 18 January to 14 May 2024.\u00a0<\/strong>They are run by the\u00a0European Research Executive Agency<\/a>\u00a0(REA). A wide range of bodies, such as trade and producer organisations and agri-food groups responsible for promotion activities are eligible to apply for funding and submit their proposals. So-called \u2018simple’ programmes can be submitted by one or more organisations from the same EU country. \u2018Multi’ programmes come from at least two national organisations from at least two Member States, or from one or more European organisations. A\u00a0map of all campaigns currently running<\/a>\u00a0in the world is available on REA’s website.<\/p>\n

An information day will take place in Brussels and online 31\u00a0January and 1\u00a0February\u00a02024. It aim is to further present the eligibility and award criteria as well as experiences from beneficiaries of funded programmes and to facilitate contacts between potential project partners.<\/p>\n

More information: <\/strong>European Commission<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The European Commission will allocate \u20ac185.9 million in 2024 to fund promotion activities for sustainable and high-quality EU agri-food products at home and abroad. The 2024 promotion policy work programme adopted by the Commission aims to develop new market opportunities, while taking into account the political priorities, analysis of projected exports to existing and emerging […]<\/p>\n","protected":false},"author":1,"featured_media":113387,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[4063,4061,346],"tags":[355,1488,368,10923],"class_list":{"0":"post-145566","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-agr-pol","8":"category-agr-liv-far-fish","9":"category-eu-news","10":"tag-agriculture","11":"tag-european-commission","12":"tag-european-union","13":"tag-promotion","14":"entry"},"acf":[],"yoast_head":"\nEU Commission to spend \u20ac186 million promoting agri-food products in and outside EU in 2024 | CDE Almer\u00eda - Centro de Documentaci\u00f3n Europea - Universidad de Almer\u00eda<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cde.ual.es\/en\/eu-commission-to-spend-e186-million-promoting-agri-food-products-in-and-outside-eu-in-2024\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EU Commission to spend \u20ac186 million promoting agri-food products in and outside EU in 2024 | CDE Almer\u00eda - Centro de Documentaci\u00f3n Europea - Universidad de Almer\u00eda\" \/>\n<meta property=\"og:description\" content=\"The European Commission will allocate \u20ac185.9 million in 2024 to fund promotion activities for sustainable and high-quality EU agri-food products at home and abroad. 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