{"id":144574,"date":"2023-11-08T10:37:46","date_gmt":"2023-11-08T09:37:46","guid":{"rendered":"https:\/\/www.cde.ual.es\/?p=144574"},"modified":"2023-11-08T10:37:46","modified_gmt":"2023-11-08T09:37:46","slug":"legal-battle-over-the-diego-maradona-trade-mark-the-general-court-of-the-european-union-confirms-the-euipos-refusal-to-register-the-transfer-of-that-trade-mark-in-favour-of-the-argentine-com","status":"publish","type":"post","link":"https:\/\/www.cde.ual.es\/en\/legal-battle-over-the-diego-maradona-trade-mark-the-general-court-of-the-european-union-confirms-the-euipos-refusal-to-register-the-transfer-of-that-trade-mark-in-favour-of-the-argentine-com\/","title":{"rendered":"Legal battle over the DIEGO MARADONA trade mark: the General Court of the European Union confirms the EUIPO\u2019s refusal to register the transfer of that trade mark in favour of the Argentine company Sattvica"},"content":{"rendered":"<p style=\"text-align: justify;\"><em>The documents submitted in support of the request for registration of the transfer do not justify an assignment of the trade mark to that company Sattvica is a company established in Buenos Aires (Argentina) belonging to the former lawyer of the football player Diego Armando Maradona.<\/em><\/p>\n<p><a href=\"https:\/\/www.cde.ual.es\/wp-content\/uploads\/2023\/11\/jovan-vasiljevic-cTyY5aepQHg-unsplash-scaled.jpg\"><img decoding=\"async\" class=\" wp-image-144563 aligncenter\" src=\"https:\/\/www.cde.ual.es\/wp-content\/uploads\/2023\/11\/jovan-vasiljevic-cTyY5aepQHg-unsplash-scaled.jpg\" alt=\"Maradonna\n\" width=\"686\" height=\"457\" srcset=\"https:\/\/www.cde.ual.es\/wp-content\/uploads\/2023\/11\/jovan-vasiljevic-cTyY5aepQHg-unsplash-scaled.jpg 2560w, https:\/\/www.cde.ual.es\/wp-content\/uploads\/2023\/11\/jovan-vasiljevic-cTyY5aepQHg-unsplash-300x200.jpg 300w, https:\/\/www.cde.ual.es\/wp-content\/uploads\/2023\/11\/jovan-vasiljevic-cTyY5aepQHg-unsplash-1024x683.jpg 1024w, https:\/\/www.cde.ual.es\/wp-content\/uploads\/2023\/11\/jovan-vasiljevic-cTyY5aepQHg-unsplash-768x512.jpg 768w, https:\/\/www.cde.ual.es\/wp-content\/uploads\/2023\/11\/jovan-vasiljevic-cTyY5aepQHg-unsplash-1536x1024.jpg 1536w, https:\/\/www.cde.ual.es\/wp-content\/uploads\/2023\/11\/jovan-vasiljevic-cTyY5aepQHg-unsplash-2048x1365.jpg 2048w\" sizes=\"(max-width: 686px) 100vw, 686px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">In July 2001, Maradona applied to the European Union Intellectual Property Office (EUIPO) for registration as an EU trade mark of the word sign DIEGO MARADONA. The registration was sought for several personal hygiene and pharmacy products, as well as for clothing, footwear and headgear, including sports clothing and footwear. The application also included a wide and diverse range of services, from restaurant and hospitality services to IT and copyright management services. The trade mark was registered in January 2008.<\/p>\n<p style=\"text-align: justify;\">Maradona died in November 2020. In January 2021, taking the view that the trade mark had been transferred to it, Sattvica requested EUIPO to register that transfer on the basis of two documents issued by Maradona in its favour: an authorisation for the commercial use of trade marks dated 26 December 2015 and an undated agreement authorising use of the trade mark. EUIPO first entered the transfer in the Register.<\/p>\n<p style=\"text-align: justify;\">Maradona\u2019s heirs subsequently had the entry of the transfer of the trade mark invalidated. In a decision of March 2022, EUIPO found that Sattvica had not submitted documents duly establishing the transfer of the trade mark in its favour.<\/p>\n<p style=\"text-align: justify;\">Sattvica requested the General Court of the European Union to annul that EUIPO decision. The Court dismisses Sattvica\u2019s action. It confirms the EUIPO\u2019s assessment: the documents produced by that company do not formally justify an assignment of the trade mark in its favour under a contract signed between the two parties (Sattvica and Maradona).<\/p>\n<p style=\"text-align: justify;\">Furthermore, as Maradona had died before the request for registration of the transfer was submitted, Sattvica could not correct the irregularities found. Nor was it able to produce any other documents<\/p>\n<p style=\"text-align: justify;\"><strong><a href=\"https:\/\/www.cde.ual.es\/wp-content\/uploads\/2023\/11\/cp230165en.pdf\" target=\"_blank\" rel=\"noopener\">PRESS RELEASE No 165\/23<\/a><\/strong><br \/>\nLuxembourg, 7 November 2023<br \/>\nOrder of the Second Chamber of the General Court in Case T-299\/22 | Sattvica v EUIPO \u2013 Maradona and<br \/>\nOthers (DIEGO MARADONA)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The documents submitted in support of the request for registration of the transfer do not justify an assignment of the trade mark to that company Sattvica is a company established in Buenos Aires (Argentina) belonging to the former lawyer of the football player Diego Armando Maradona. In July 2001, Maradona applied to the European Union [&hellip;]<\/p>\n","protected":false},"author":101011,"featured_media":144563,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[346,4080,4079],"tags":[2530,10747,10748,10746],"class_list":{"0":"post-144574","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-eu-news","8":"category-jurisprudence","9":"category-law","10":"tag-euipo-en","11":"tag-maradonna-en","12":"tag-sattvica-en","13":"tag-word-sign-registration","14":"entry"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Legal battle over the DIEGO MARADONA trade mark: the General Court of the European Union confirms the EUIPO\u2019s refusal to register the transfer of that trade mark in favour of the Argentine company Sattvica | CDE Almer\u00eda - Centro de Documentaci\u00f3n Europea - Universidad de Almer\u00eda<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cde.ual.es\/en\/legal-battle-over-the-diego-maradona-trade-mark-the-general-court-of-the-european-union-confirms-the-euipos-refusal-to-register-the-transfer-of-that-trade-mark-in-favour-of-the-argentine-com\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Legal battle over the DIEGO MARADONA trade mark: the General Court of the European Union confirms the EUIPO\u2019s refusal to register the transfer of that trade mark in favour of the Argentine company Sattvica | CDE Almer\u00eda - Centro de Documentaci\u00f3n Europea - Universidad de Almer\u00eda\" \/>\n<meta property=\"og:description\" content=\"The documents submitted in support of the request for registration of the transfer do not justify an assignment of the trade mark to that company Sattvica is a company established in Buenos Aires (Argentina) belonging to the former lawyer of the football player Diego Armando Maradona. In July 2001, Maradona applied to the European Union [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cde.ual.es\/en\/legal-battle-over-the-diego-maradona-trade-mark-the-general-court-of-the-european-union-confirms-the-euipos-refusal-to-register-the-transfer-of-that-trade-mark-in-favour-of-the-argentine-com\/\" \/>\n<meta property=\"og:site_name\" content=\"CDE Almer\u00eda - Centro de Documentaci\u00f3n Europea - Universidad de Almer\u00eda\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/cdeuniversidadalmeria\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-08T09:37:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cde.ual.es\/wp-content\/uploads\/2023\/11\/jovan-vasiljevic-cTyY5aepQHg-unsplash-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"BECA 2 CDE\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cdeualmeria\" \/>\n<meta name=\"twitter:site\" content=\"@cdeualmeria\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"BECA 2 CDE\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.cde.ual.es\\\/en\\\/legal-battle-over-the-diego-maradona-trade-mark-the-general-court-of-the-european-union-confirms-the-euipos-refusal-to-register-the-transfer-of-that-trade-mark-in-favour-of-the-argentine-com\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.cde.ual.es\\\/en\\\/legal-battle-over-the-diego-maradona-trade-mark-the-general-court-of-the-european-union-confirms-the-euipos-refusal-to-register-the-transfer-of-that-trade-mark-in-favour-of-the-argentine-com\\\/\"},\"author\":{\"name\":\"BECA 2 CDE\",\"@id\":\"https:\\\/\\\/www.cde.ual.es\\\/#\\\/schema\\\/person\\\/ee46ebc19edfa19598c02cff83335acc\"},\"headline\":\"Legal battle over the DIEGO MARADONA trade mark: the General Court of the European Union confirms the EUIPO\u2019s refusal to register the transfer of that trade mark in favour of the Argentine company Sattvica\",\"datePublished\":\"2023-11-08T09:37:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.cde.ual.es\\\/en\\\/legal-battle-over-the-diego-maradona-trade-mark-the-general-court-of-the-european-union-confirms-the-euipos-refusal-to-register-the-transfer-of-that-trade-mark-in-favour-of-the-argentine-com\\\/\"},\"wordCount\":376,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.cde.ual.es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.cde.ual.es\\\/en\\\/legal-battle-over-the-diego-maradona-trade-mark-the-general-court-of-the-european-union-confirms-the-euipos-refusal-to-register-the-transfer-of-that-trade-mark-in-favour-of-the-argentine-com\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.cde.ual.es\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/jovan-vasiljevic-cTyY5aepQHg-unsplash-scaled.jpg\",\"keywords\":[\"EUIPO\",\"Maradonna\",\"Sattvica\",\"word sign registration\"],\"articleSection\":[\"EU News\",\"Jurisprudence\",\"Law\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.cde.ual.es\\\/en\\\/legal-battle-over-the-diego-maradona-trade-mark-the-general-court-of-the-european-union-confirms-the-euipos-refusal-to-register-the-transfer-of-that-trade-mark-in-favour-of-the-argentine-com\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.cde.ual.es\\\/en\\\/legal-battle-over-the-diego-maradona-trade-mark-the-general-court-of-the-european-union-confirms-the-euipos-refusal-to-register-the-transfer-of-that-trade-mark-in-favour-of-the-argentine-com\\\/\",\"url\":\"https:\\\/\\\/www.cde.ual.es\\\/en\\\/legal-battle-over-the-diego-maradona-trade-mark-the-general-court-of-the-european-union-confirms-the-euipos-refusal-to-register-the-transfer-of-that-trade-mark-in-favour-of-the-argentine-com\\\/\",\"name\":\"Legal battle over the DIEGO MARADONA trade mark: the General Court of the European Union confirms the EUIPO\u2019s refusal to register the transfer of that trade mark in favour of the Argentine company Sattvica | CDE Almer\u00eda - 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