{"id":111050,"date":"2022-06-23T03:00:43","date_gmt":"2022-06-23T01:00:43","guid":{"rendered":"https:\/\/www.cde.ual.es\/?p=111050"},"modified":"2022-06-22T11:34:06","modified_gmt":"2022-06-22T09:34:06","slug":"tiktok-improves-its-platform-to-better-protect-consumers","status":"publish","type":"post","link":"https:\/\/www.cde.ual.es\/en\/tiktok-improves-its-platform-to-better-protect-consumers\/","title":{"rendered":"TikTok improves its platform to better protect consumers"},"content":{"rendered":"<p><a href=\"https:\/\/www.cde.ual.es\/wp-content\/uploads\/2022\/06\/tiktok-5586033_1920.jpg\"><img decoding=\"async\" class=\" wp-image-111052 aligncenter\" src=\"https:\/\/www.cde.ual.es\/wp-content\/uploads\/2022\/06\/tiktok-5586033_1920-1024x683.jpg\" alt=\"\" width=\"408\" height=\"272\" srcset=\"https:\/\/www.cde.ual.es\/wp-content\/uploads\/2022\/06\/tiktok-5586033_1920-1024x683.jpg 1024w, https:\/\/www.cde.ual.es\/wp-content\/uploads\/2022\/06\/tiktok-5586033_1920-300x200.jpg 300w, https:\/\/www.cde.ual.es\/wp-content\/uploads\/2022\/06\/tiktok-5586033_1920-768x512.jpg 768w, https:\/\/www.cde.ual.es\/wp-content\/uploads\/2022\/06\/tiktok-5586033_1920-1536x1024.jpg 1536w, https:\/\/www.cde.ual.es\/wp-content\/uploads\/2022\/06\/tiktok-5586033_1920.jpg 1920w\" sizes=\"(max-width: 408px) 100vw, 408px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Following dialogues with the Commission and the network of national consumer protection (CPC) authorities, TikTok has committed to align its practices with the EU rules on advertising and consumer protection, namely, the\u00a0<a href=\"https:\/\/ec.europa.eu\/info\/law\/law-topic\/consumer-protection-law\/unfair-commercial-practices-law\/unfair-commercial-practices-directive_en\">Unfair commercial practices Directive<\/a>, the\u00a0<a href=\"https:\/\/ec.europa.eu\/info\/law\/law-topic\/consumer-protection-law\/consumer-contract-law\/consumer-rights-directive_en\">Consumer rights Directive<\/a>\u00a0and the\u00a0<a href=\"https:\/\/ec.europa.eu\/info\/law\/law-topic\/consumer-protection-law\/consumer-contract-law\/unfair-contract-terms-directive_en\">Unfair contract terms Directive<\/a>. \u00a0This dialogue first originated from a complaint of the European Consumer Organisation (BEUC). In February 2021, BEUC raised the alarm regarding certain problematic practices of TikTok allegedly breaching EU consumer rules. For instance, BEUC had found that the social media platform was failing to protect children from hidden advertising and inappropriate content. Following the complaint, the Commission, together with the CPC, and led by the Irish and Swedish consumer authorities, launched a dialogue with TikTok. The series of concerns have now been addressed and TikTok committed to change its practices.<\/p>\n<p style=\"text-align: justify;\">Commissioner for Justice, Didier\u00a0<strong>Reynders\u00a0<\/strong>said:\u00a0<em>\u201cAll social media platforms are required to play by the rules and make sure that consumers can easily identify commercial content, including when promoted by influencers. We welcome TikTok&#8217;s commitment for more transparency in the way it operates its business activity. Thanks to our dialogue, consumers will be able to spot all kinds of advertisement that they are exposed to when using this platform. Despite today&#8217;s commitment, we will continue to monitor the situation in the future, paying particular attention to the effects on young users.\u201d<\/em><\/p>\n<table style=\"width: 99.9988%; border-collapse: collapse; border-style: double; border-color: #001f7d;\" cellpadding=\"0,5\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\"><a href=\"https:\/\/www.cde.ual.es\/inteligencia-artificial-e-internet-de-las-cosas-en-las-empresas-de-la-ue\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignleft\" src=\"https:\/\/www.cde.ual.es\/wp-content\/uploads\/2021\/04\/Artificial-intelligence-768x431.jpg\" alt=\"\" width=\"201\" height=\"134\" \/><\/a><\/p>\n<h4 class=\"entry-title\"><a href=\"https:\/\/www.cde.ual.es\/en\/artificial-intelligence-and-internet-of-things-in-eu-enterprises\/\" target=\"_blank\" rel=\"noopener\">Artificial Intelligence and Internet of Things in EU enterprises<\/a><\/h4>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"text-align: justify;\"><strong>Overview of main commitments:\u00a0<\/strong><\/p>\n<ul style=\"text-align: justify;\">\n<li>Users can now report advertisements and offers that could potentially push or trick\u00a0<strong>children<\/strong>\u00a0into purchasing goods or services;<\/li>\n<li>Branded content now abides by a\u00a0<a href=\"https:\/\/support.tiktok.com\/en\/business-and-creator\/creator-and-business-accounts\/branded-content-policy\">policy<\/a>\u00a0protecting users, which prohibits the promotion of\u00a0<strong>inappropriate products and services,<\/strong>\u00a0such as alcohol, \u201cget rich quick\u201d schemes and cigarettes;<\/li>\n<li>Users are prompted to switch on a toggle when they publish content captioned with specific\u00a0<strong>brand-related keywords<\/strong>\u00a0such as #ad or #sponsored;<\/li>\n<li>If a user has more than\u00a0<strong>10,000 followers<\/strong>, their videos are reviewed by TikTok against its Branded Content Policy and Community\u00a0<a href=\"https:\/\/www.tiktok.com\/community-guidelines?lang=en\">Guidelines<\/a>\u00a0to ensure that the content is appropriate;<\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li>Policies clarify how to purchase and use\u00a0<strong>coins<\/strong>, and pop-up windows will provide the estimated price in local currencies. Consumers are allowed to withdraw within 14 days from the purchase, and their purchase history is also available;<\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li>Policies also clarify how to get\u00a0<strong>rewards<\/strong>\u00a0from TikTok and how to send\u00a0<strong>gifts<\/strong>, for which users will be able to easily calculate their price;<\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li><strong>Paid advertisement<\/strong>\u00a0in videos will be identified with a new label, which will be tested for effectiveness by a third party;<\/li>\n<li>Users are able to report\u00a0<strong>undisclosed branded content<\/strong>, and new rules for\u00a0<strong>hashtags and labels<\/strong>\u00a0will be implemented.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><strong>Next steps<\/strong><\/p>\n<p style=\"text-align: justify;\">The Consumer Protection Cooperation Network (CPC) will actively monitor the implementation of these commitments, in 2022 and beyond. Data Protection Authorities will remain competent to assess compliance of the new policies and practices of the company with EU data protection rules.<\/p>\n<p style=\"text-align: justify;\">CPC authorities will, in particular, monitor and assess compliance where concerns remain, such as whether there is sufficient clarity around children&#8217;s understanding of the commercial aspects of TikTok&#8217;s practices. For example, for what concerns personalised advertising, in light of the recently published\u00a0<a href=\"https:\/\/ec.europa.eu\/info\/live-work-travel-eu\/consumer-rights-and-complaints\/enforcement-consumer-protection\/cooperation-between-consumer-and-data-protection-authorities_en\">\u201c5 key principles of fair advertising to children<\/a>\u201d<\/p>\n<p style=\"text-align: justify;\">The CPC will also carefully check the outcome of the testing of labels, as well as their implementation, and the adequacy of the display of the estimated unit price per coin in local currency when sending a gift. In addition, actions at national level may be launched to ensure that EU standards are respected and to guarantee that all platforms abide by the same rules.<\/p>\n<p style=\"text-align: justify;\"><strong>Background<\/strong><\/p>\n<p style=\"text-align: justify;\">The\u00a0<a href=\"https:\/\/ec.europa.eu\/info\/live-work-travel-eu\/consumers\/enforcement-consumer-protection\/consumer-protection-cooperation-network_en\">Consumer Protection Cooperation (CPC)<\/a>\u00a0is a network of authorities responsible for the enforcement of EU consumer protection laws. To tackle cross-border issues, their actions are coordinated at EU level.<\/p>\n<p style=\"text-align: justify;\">National authorities are responsible for the enforcement of EU consumer protection laws. Thanks to the updated\u00a0<a href=\"https:\/\/ec.europa.eu\/info\/live-work-travel-eu\/consumer-rights-and-complaints\/enforcement-consumer-protection\/consumer-protection-cooperation-network_en#:~:text=In%20order%20to%20protect%20consumers,issues%20in%20a%20coordinated%20manner.\">Consumer Protection Cooperation Regulation<\/a>, they now have stronger powers to detect irregularities and take speedy action against rogue traders. Cooperation applies to consumer rules covering various areas such as unfair commercial practices, e-commerce, geo-blocking, package holidays, online selling, and passenger rights.<\/p>\n<table style=\"width: 99.9988%; border-collapse: collapse; border-style: double; border-color: #001f7d;\" cellpadding=\"0,5\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\"><a href=\"https:\/\/www.cde.ual.es\/ficha\/pegasus-and-surveillance-spyware\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignleft\" src=\"https:\/\/www.cde.ual.es\/wp-content\/uploads\/2022\/06\/Pegasus-and-surveillance-spyware-251x300.png\" alt=\"\" width=\"146\" height=\"175\" \/><\/a><\/p>\n<h4 class=\"entry-title\"><a href=\"https:\/\/www.cde.ual.es\/ficha\/pegasus-and-surveillance-spyware\/\" target=\"_blank\" rel=\"noopener\">Pegasus and surveillance spyware<\/a><\/h4>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3 style=\"text-align: justify;\">More information<\/h3>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/ec.europa.eu\/commission\/presscorner\/detail\/en\/ip_22_3823\" target=\"_blank\" rel=\"noopener\">European Commission &#8211; Press Release<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Following dialogues with the Commission and the network of national consumer protection (CPC) authorities, TikTok has committed to align its practices with the EU rules on advertising and consumer protection, namely, the\u00a0Unfair commercial practices Directive, the\u00a0Consumer rights Directive\u00a0and the\u00a0Unfair contract terms Directive. \u00a0This dialogue first originated from a complaint of the European Consumer Organisation (BEUC). [&hellip;]<\/p>\n","protected":false},"author":101011,"featured_media":111052,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[4076,4075,346],"tags":[456,2849,6325],"class_list":{"0":"post-111050","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-cybersec","8":"category-defence-security","9":"category-eu-news","10":"tag-security","11":"tag-social-media","12":"tag-tiktok-en","13":"entry"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TikTok improves its platform to better protect consumers | CDE Almer\u00eda - Centro de Documentaci\u00f3n Europea - Universidad de Almer\u00eda<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cde.ual.es\/tiktok-mejora-su-plataforma-para-proteger-mejor-a-los-consumidores\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TikTok improves its platform to better protect consumers | CDE Almer\u00eda - Centro de Documentaci\u00f3n Europea - Universidad de Almer\u00eda\" \/>\n<meta property=\"og:description\" content=\"Following dialogues with the Commission and the network of national consumer protection (CPC) authorities, TikTok has committed to align its practices with the EU rules on advertising and consumer protection, namely, the\u00a0Unfair commercial practices Directive, the\u00a0Consumer rights Directive\u00a0and the\u00a0Unfair contract terms Directive. \u00a0This dialogue first originated from a complaint of the European Consumer Organisation (BEUC). 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